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Premium Online Fitness Coaching
GET BACK IN SHAPE, WITHOUT ALL-OR-NOTHING PLANS OR 6 WEEK CHALLENGES
Comeback Coaching is a 1:1 online coaching experience built for people like you — those who’ve been on the journey, fallen off, and are now ready to return without the overwhelm, guilt, or toxic pressure.


Get Back in Shape Without Any Overwhelm
Everything you need to eat better, train right and get results is in one place. You'll never be confused about workouts, or what you need to do to finally reach your goal.
Online coaching is now delivered through the STRIVE Training Systems App. Available for Apple and Android Devices.

Custom Program Every Week
Your workout program adapts week by week, so you always know exactly what to do, and why.
Nutrition Planning + Tracker
Simple nutrition guidance helps you make better choices without tracking every bite.
Direct Coach Support
Message your coach anytime, and get real answers within 12 hours.
Your Best Chance of Success
Everything in one place. No scattered plans, no confusion. Only a clear path forward.
What If Falling Off the Wagon Wasn’t Even an Option?
People who work out consistently are masters at adapting their systems.
Some people are just wired this way. If you aren't, a good coach can teach you these skills to dramatically improve your results.
Move Around Injuries (and Joint Pain)
You don’t need perfect joints to train, but you do need the right plan. If old injuries, knee pain, or cranky shoulders have stopped you in the past, my coaching adapts around what you can do rather than forcing what you can’t.
We’ll use sensible, pain-informed and evidence based programming that builds confidence, movement quality and strength without flaring things up.
For many of my clients, just having a plan that respects their limits (without babying them) is what finally helps them enjoy training again, even if the joints aren’t perfect.


Work Out Anywhere (Full Gym, Home Gym or On The Go)
Whether you’ve got a full gym membership, a basic home setup, or just a few bands while you're travelling, your program is built around what’s available to you. It’s fully customised to your equipment, space and schedule, so there’s no guesswork, no wasted effort.
While full gym access offers the most variety, effective training doesn’t require fancy machines. With the right structure and progressions, you can build strength and confidence anywhere.
Stay Motivated, Even When You Don't Feel Like It
You don’t need more motivation. You need a strategy that keeps you going when you don’t feel 100%. This is what Comeback Coaching is built around, with weekly check-ins, personal video calls and messaging support. We’ll adjust your plan to fit your real life, not punish you when it changes.
Progress isn’t about perfection, but many small steps and a high degree of effort. My job is to help you build routines you can actually maintain, and coach you through the times you can’t keep yourself on track.

The Best Results are the Ones That Last
Jorja's Review
"I started training with Alex in early 2025, and the transformation I’ve experienced both physically and mentally has been notable! From day one, he made me feel completely comfortable and supported. Alex is not only consistent in his approach but also genuinely cares, checking in with me weekly to see how I’m feeling and to plan the week ahead based on my goals and progress.
He’s always up for a great chat, which makes each catch up something I look forward to. Whenever I had questions or wasn’t sure about something, he took the time to explain it clearly and thoroughly, making sure I fully understood. I couldn’t recommend him more, he’s a devoted trainer who truly goes above and beyond"




PRICING
The STRIVE Guarantee
If you don't achieve your goal in 12 weeks,
I will coach you for free until you reach it.
I offer this guarantee because I back what I do. And I only work with people who are ready to back themselves too.
You bring the fire and effort, and I'll bring the framework that leads you to success.

Alex Ewen, PT
Disclaimer: To be eligible for the STRIVE Guarantee, clients must complete weekly check-ins and maintain open communication throughout the coaching period. This guarantee does not constitute a promise of specific outcomes. Individual results will vary based on effort, adherence, and personal circumstances. View terms of service here.
Who Should Book This Call?
This is for you if you're ready to start again, but smarter this time..
You’ve already been on a fitness journey. You don’t need another extreme plan or a bootcamp style coach yelling at you. You need clarity, confidence and a good old fashioned comeback.
This is not for you if you're avoidant, not ready to commit, or you hate getting results.
If you're completely satisfied with where you're at, allergic to taking action, or just looking for a quick fix without putting in the work, this call isn’t for you. Comeback Coaching is for people who are ready to rebuild, not just talk about it. I’ll give you my time, my attention, and a clear roadmap — all I ask is that you show up ready to change.
What You Get (Free)
A Personalised Fitness Comeback Audit
We'll pinpoint exactly what’s kept you stuck and how to break through it
A Clear 12-week Roadmap
I'll show how we’ll rebuild your workouts, nutrition, and routine, your way
Honest Coaching Advice
If we’re a good fit, I’ll invite you into the STRIVE Comeback Coaching program. If not, you’ll still leave with clarity and a plan
Zero pressure. No hard sells.
Just real conversation about your goals, your struggles, and your next best step




Frequently Asked Questions
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